How to write online sales copy.

Why does people’s online sales copy sucks?

 

Well, if you’ve spent some time looking for information
products, or just looking for anything to purchase online in the past, you’ve
most probably experienced this before:

 

You arrived at the sales page, then first read its headline.
“Ugh, yeah it doesn’t really relate to me. But well it doesn’t matter? since I’m
in a hurry to discover a solution to my problems now. I’ll give it another
chance and look down to see if I find what I want.?

 

After scanning down the page a few seconds, you feel
frustrated. Disjointed, perhaps.

 

Yeah sure, he’s offering a product I want, but?somehow you
couldn’t trust him from how he sounds? there’s something off in there. After
looking around for a few more seconds, you decided to leave and clicked on the
close button.

 

LOST PROSPECT.

 

Now if you’re a business owner, copywriter or marketer
online and you want to make things right, it’s not too late yet. Here’s why:

 

Time after time, people write from the “ME? mentality. And
when they do write from their own “ME? point-of-view, sometimes they emphasize
benefits or features that doesn’t even resonate deeply with the desires of
their prospects.

 

To solve this problem, I’ve changed my approach in the past.
You see, you may feel excited when you read a sales copy you’ve written on your
own. But that’s because it appeals to your desires.

 

However, it’s like a fish and fisherman concept. The best
fisherman acclaimed in Montauk Point (New
York)?Captain John Rade was renowned for using a ROD
to catch bigger fishes more than 10 fishermen at the same time, COMBINED.

 

But how in the world does this even seem logical, or
possible? When asked about his secret by a newspaper reporter, he answered:

 

“Well guess I think like a FISH, not a fisherman.?

 

It’s a metaphor of course, but the most important lesson
I’ve got out of it is?you have to understand what your prospects really want,
deep inside. When you know that, splash all the words and inspirations out on
paper and fill it with a HUMAN tone.

 

It should be CONVERSATIONAL, instead of a one way thing.

 

When I first understood this concept, I didn’t fully put it
into work? Yeah sure I did try, but because my sales copy still sound bad after
putting this concept to work?I stopped. There’s only ONE advice for you if you
experience this: KEEP WRITING this way.

 

Because? as I continue this practice?magic started to
happen. The process started out slow? I’d begin writing convincing points from
prospects’ point of view? then, it just continues to SNOWBALL from there and
before I know it?persuasive words and ideas just seem to FLOW out of my mind to
paper, FAST.

 

And, you should experience how smooth MONEY comes in with
each sales piece I’ve written from then, too.

 

If anything?go and begin IMPROVING your sales copy now. Not
tomorrow, not later today, now. I want you to read down the sales page as
though you’re a real prospect, and if you find any word, sentences or
paragraphs that DOESN’T somehow influence your buying decision at the end?SLASH
IT or EDIT IT.

 

Write what your prospects really want. Even the
sub-communications involved in their minds. Write from their point of view, as
the FISH, not the fisherman. Do this practice enough, and your mind will
reshape its thought-patterns to let you write some of the most staggering ,
heart-stopping and orgasmic online sales copy people have ever read.

About the author

Tags: business owner, captain john, copywriter, desires, fish, fisherman, fishermen, hurry, information products, john rade, marketer, mentality, metaphor, prospects, time after time

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